This is how it works
Do I need my own trucks to get started?
No, that is not necessary. Trayler connects your brand to trucks from affiliated transport companies. So you do not need to have your own fleet to still be visible on the road.
Can Trayler help me if I don't have a clear idea yet?
Yes, please. We think along with you about your goals, target audience, regions, and creative implementation. Together we translate your brand into an effective mobile campaign.
Is truck advertising suitable for my company?
If you want visibility, recognition, and wide exposure, then yes. It works well for both established brands and start-ups that want to grow, both in the B2C and B2B markets.
Can I drive specifically in certain regions or cities?
Yes. We are looking at carriers that operate in your desired regions.
What happens after the campaign ends?
Before our collaboration ends, we always schedule a meeting. You can of course extend or stop. In the case of an extension, you can choose to continue with the same expressions or to create a new design. If you wish to stop, the expressions will be removed.
Does this fit B2B brands?
Certainly. Many decision-makers are also on the road themselves, and your visibility increases your credibility as serious players.
Transport companies
How does the collaboration between Trayler and us as a transport company work?
Trayler finds the advertiser, arranges the design, production, and placement of the wrap. You just drive your normal routes, without any extra hassle.
What does it yield us financially per truck?
You will receive a compensation per truck per year for making your vehicle available as a mobile billboard.
Is the compensation fixed or dependent on kilometers/routes?
No, it is a fixed fee per year.
Can we register multiple trucks?
Yes, please. The more trucks, the more potential income you have ignored.
Can we specify which trucks are allowed or not?
Sure. You have control over your fleet.
Can we choose which brands we drive?
Yes, before we attach a brand to your trailer, we will present the design and you can decide whether it suits you and if you want to drive with it.
Does it cost us time or money?
No. Trayler takes care of everything. The wrapping costs you no money and requires minimal time.
Design
Do I need my own trucks to get started?
No, that is not necessary. Trayler connects your brand to trucks from affiliated transport companies. So you do not need to have your own fleet to still be visible on the road.
Can Trayler help me if I don’t have a clear idea?
Yes, please. We think along with you about your goals, target audience, regions, and creative implementation. Together we translate your brand into an effective mobile campaign.
Is truck advertising suitable for my company?
If you want visibility, recognition, and wide exposure, then yes. It works well for both established brands and start-ups that want to grow, both in the B2C and B2B markets.
Delivery
How long does it take from idea to running campaign?
After we have decided to work together, it takes about three months for your truck to actually be on the road. Want to know more about this process? Check out 'approach'.
How long does the advertisement stay on the truck?
The stickers or tarpaulins on the truck last very long. For consistency, the best reach, and building brand trust, we usually engage in a collaboration of 3 years. After that, you can of course extend with the same visuals on the truck or choose to get new visuals. The quality of the tarpaulins and/or stickers is continuously guaranteed by the transport company.
Result
How many people see my truck advertisement?
That varies by route, type of truck, and region, but a single truck can reach hundreds of thousands of road users every month. Think of highways, industrial areas, cities, and distribution routes.
Is truck advertising effective as a marketing tool?
Yes, it enhances your visibility in the real world and even supports your online marketing. People recognize your brand faster, you build brand trust by driving your 'own' truck, and this leads to better responses to your online ads.
How far does one truck drive per month?
A truck drives an average of 80,000 km per year. This amounts to about 6,600 km per month.
How do you measure the effect of truck advertising?
Yes. We are looking at carriers that operate in your desired regions.
What happens after the campaign ends?
Using trackers, we can see where and how far the truck has traveled. We look at reach, routes taken, and visibility. You will receive a dashboard of this every quarter. Additionally, you can measure effects yourself through brand awareness, website traffic, recognition within your target audience, and improved performance of your online ads.
