EasyToys is the market leader in eroticism in the Benelux. Their mission? To break the taboo around sex toys and normalize sexuality. With a bold strategy full of humor and courage, they make the subject discussable and accessible for everyone. Pleasure is paramount in everything they do.
The Challenge: From the bedroom to the highway
How do you bring a product that is often seen as 'private' to the general public? EasyToys wanted to create visibility in the real world to take the brand out of the niche. The challenge was to do this in a way that grabs attention, causes a smile, and converts, without becoming vulgar.
The Solution: Viral humor on a large scale
In collaboration with Trayler, a bold campaign has been launched that has now grown into a fleet of no less than 15 trucks. The power lies in the message. With the brilliant ambiguous slogan "Ordered yesterday, arrived today," EasyToys hit the right note. The trucks are more than just advertisements; they are moving statements.
They are used as eye-catchers at events and even play a leading role as a holiday truck in the Christmas commercial.
The Result: A flywheel of visibility and conversion
The campaign is a textbook example of successful marketing:
Viral Sensation: The trucks often go viral. Bystanders massively share photos and videos on YouTube, social media, and Reddit. The 'User Generated Content' (UGC) is enormous.
Measurable Activation: EasyToys links offline visibility directly to performance. They advertise in Google Ads on search terms like “EasyToys truck” and offer the discount code ‘truck’ for 10% off. This turns the viewer on the highway into a customer in the webshop immediately.
Sustainable Growth: The combination of offline presence and online marketing ensures that EasyToys continues to grow.
