Under the leadership of JayJay Boske, DAY1 has grown into one of the Netherlands' largest lifestyle platforms, focusing on cars, sports, and entrepreneurship. To further enhance its strong online presence, JayJay sought a way to make the brand physically visible in the automotive world.
The Challenge: From virtual reach to physical impact
The ambition was to pull the DAY1 brand from the virtual world into the physical world. There was a need for a medium that not only stands out but also seamlessly aligns with the identity of the platform. The goal: to create visibility in places where the target audience can be found in real life.
The Result: Visibility on the road and during events
In collaboration with Trayler, a dedicated DAY1 truck was chosen. A logical step that perfectly fits the DNA of JayJay and his platform.
Mobile visibility: The truck acts as a moving business card and daily brings the brand to the attention of road users.
Event branding: During the DAY1 Lifestyle Festival, the truck proved its dual value by serving as a prominent billboard on the site.
