"Actions, not words—just jobs." That is the motto of Concreeto, a no-nonsense employment agency with Rotterdam roots. They are the matchmakers for talent in engineering, shipbuilding, industrial cleaning, and logistics. Wherever the work is, that's where you'll find Concreeto.
the challenge:
being visible in the action
Concreeto wanted to be visible where the work happens: in the ports, on industrial estates, on the road. Exactly the habitat of their target audience: forklift drivers, logistics workers, technicians.
There was something else: 12.5 years of Concreeto. They wanted to celebrate that copper jubilee in a big way. Making the brand bigger, so that no one could miss it.
the solution:
four Moving Billboards where it stands out
Together with Trayler, 4 Moving Billboards hit the road. Strategically deployed in regions where loading and unloading is daily routine.
Concreeto went beyond branding alone. The Moving Billboards played a starring role in the anniversary campaign. Through video, it seemed as if a Moving Billboard personally drove by every business relation to deliver anniversary puzzles.
After the campaign, the tarpaulins were given a second life. Recycled into sturdy bags for every employee. A piece of upcycling that Trayler is quite fond of too.
the result:
visibility cast in concrete
Three results, rock-solid.
Targeted impact: the Moving Billboards drive exactly where the target audience works.
Creative activation: during the anniversary, the Moving Billboards became a tool for relationship management, not just a message on wheels.
Sustainability: By turning the tarpaulins into bags, Concreeto closed the loop and no material was wasted.
