In this blog, we tell you more about successfully designing a moving billboard, so that you will soon get a cool, unique, and eye-catching design. A design that truly makes an impact. So: ‘Buckle up! It’s gonna be a bumpy ride, but we promise it’s gonna be okay!’ 

1. Make billboards part of your marketing mix

When using out-of-home (OOH) advertising, shelters, digital billboards along the highway, or signs at stores can be part of your marketing mix. This reinforces your online advertising, your television commercial, and/or your radio spot.

Have you ever thought about billboards and Moving Billboards? With this form of OOH advertising, you are permanently visible in the streets. While regular forms of billboarding often provide a temporary boost in your brand awareness and visibility, you reach millions of people per year with truck advertising. Year after year.

And you can decide for yourself whether you use this for three or five years. We can never guarantee that you will achieve your marketing objective(s) in the area of branding solely with your moving billboard(s). This lies in the power of repetition. It gives your visibility and brand awareness a huge boost and can also reinforce your other channels. You stand out faster, because “hey, I've seen that one before”.

Therefore, do not make truck advertising a stand-alone tool, but integrate it into your marketing mix. For example, you can feature the truck in your TV commercial, show it on social media with creative content that goes viral, or have it appear on location at an event or open days. You can even turn it into a pop-up store at a location of your choice. Unique and mega effective!

2. Consistency in your advertising message

By being consistent in your advertising message and expressions, you build the recognition of your brand and create trust with potential customers. Consistency is key, as you have undoubtedly heard before. Your moving billboard can therefore be fully immersed in your corporate identity and must seamlessly align with your other advertising expressions. Be critical, because this is not a temporary billboard whose message you will adjust next month. You want it to be a prominent billboard for your brand, aiming for reach and awareness.

Create a simple, yet recognizable design

Make sure your design is simple and effective, because less is more. Your graphic designer can design the logo, slogan, and possibly a call to action in the form of your URL (like with The Brownie Box) on the side. Generally, the back is viewed the longest, so you can adapt your design to that as well. In this spot, in addition to your logo and slogan, you also have room to activate people using your URL, social media links, or a hashtag. You can also choose to state more information about your services and/or products, for example, by showing your service or product categories. However, we only recommend this if your brand name does not immediately make clear what you do.

3. Three types of truck advertising

At Trayler, we have three forms of truck advertising: box, cooling, and tautliner. In box and cooling transport, the trucks are stickered. The stickers cannot be reused. With tautliners, this works differently. In tautliners, the trucks are equipped with curtains. An important difference, because the curtains can be reused. If sustainability is one of the key pillars of your brand, choosing tautliners is the right choice. The curtains are sustainably produced and remain yours forever. They can therefore be recycled in the future or processed into new products. For example, you can process the curtains into unique bags, wallets, tent canvases, or bicycle bags.

4. Determine your reach and coverage area

With truck advertising, you are guaranteed a lot of reach. However, as a marketer, you know where your target audience is located. For example, do you know that your target audience is mainly located in the Randstad, and do you want to increase your visibility frequency here? Or would you prefer to work on your visibility in provinces where there is still a lot of potential? Think about this before you start using truck advertising. Once you have established your coverage area, we will get to work to secure one or more transport companies that perfectly match your wishes. This is possible both in the Netherlands and in Belgium. Finally: the more moving billboards on the road, the more reach!

So, now you have enough tools to include truck advertising in your marketing mix. You know how you can make truck advertising part of your marketing mix, how you can design a consistent message in your moving billboard, which types of trailers there are, and how you can determine your coverage area.

Do you want to increase reach and recognition? Build on your brand image and authority? Effectively approach the right target group? Use Moving Billboards for your marketing mix. Download our brochure here for more information or contact us via 050 23 40 085.