Get the best out of your truck advertising: 4 important tips for your brand!
Get the best out of your truck advertising: 4 important tips for your brand!
Eduard
In this blog, we will tell you more about successfully designing a moving billboard, so you can have a cool, unique, and eye-catching design that truly makes an impact. So: ‘Buckle up! It’s gonna be a bumpy ride, but we promise it’s gonna be okay!’
Make billboards part of your marketing mix
When you use out-of-home (OOH) advertising, bus shelters, digital billboards along the highway, or hanging signs at stores can be part of your marketing mix. This strengthens your online advertising, your TV commercial, and/or your radio spot.
Have you ever considered billboards and Moving Billboards? With this form of OOH advertising, you are permanently visible in the streetscape. While regular forms of billboarding often provide a temporary boost in your brand awareness and visibility, truck advertising reaches millions of people per year. Year after year.
You can decide whether to use this for three or five years. We can never guarantee that you will achieve your marketing objectives in the area of branding solely with your moving billboard(s). It’s about the power of repetition. It gives your visibility and brand awareness a tremendous boost and can also enhance your other channels. You stand out more because “hey, I’ve seen that before.”
Therefore, don’t make truck advertising a standalone tool, but integrate it into your marketing mix. This way, you can bring the truck back in your TV commercial, show it on social media with creative content that goes viral, or make it appear at an event or open days. You can even create a pop-up store at your location of choice. Unique and mega effective!
Consistency in your advertising message
By being consistent in your advertising message and expressions, you build brand recognition and create trust with potential customers. Consistency is key, as you have undoubtedly heard before. Your moving billboard can thus be fully immersed in your corporate identity and should seamlessly align with your other advertising expressions. Be critical, as this is not a temporary billboard whose message you will change next month. You want it to be a prominent sign for your brand, aimed at reach and awareness.
Create a simple yet recognizable design
Ensure your design is simple and effective, because less is more. Your graphic designer can design the logo, the slogan, and possibly a call to action in the form of your URL (like with The Brownie Box) on the side. Generally, the back is viewed the longest, so you can also adjust your design there. In this place, besides your logo and slogan, you have room to activate people using your URL, social media links, or a hashtag. You can also choose to mention more information about your services and/or products by showcasing your service or product categories. However, we only recommend this if your brand name does not directly clarify what you do.
Three types of truck advertising
At Trayler, we have three forms of truck advertising: box, refrigerated, and taut. For box and refrigerated transport, the trucks are stickered. The stickers cannot be reused. With tautliners, it works differently. Tautliners have trucks fitted with tarps. An important difference, because the tarps can be reused. If sustainability is one of the important pillars of your brand, choosing tautliners is the right choice. The tarps are produced sustainably and always remain yours. They can be recycled or processed into new products in the future. You can, for example, turn the tarps into unique bags, wallets, tent fabrics, or bike bags.
Determine your reach and coverage area
With truck advertising, you are guaranteed a lot of reach. However, as a marketer, you know where your target audience is located. For example, do you know that your target audience is mainly in the Randstad and do you want to increase your visibility frequency there? Or would you prefer to work on your visibility in provinces where there is still a lot of potential? Think about this before you start using truck advertising. Once you have determined your coverage area, we will get to work to connect with one or more transport companies that perfectly match your preferences. This can be done both in the Netherlands and in Belgium. Finally: the more moving billboards on the road, the greater the reach!
So, now you have enough tools to include truck advertising in your marketing mix. You know how to make truck advertising part of your marketing mix, how to create a consistent message in your moving billboard, what types of trailers exist, and how to determine your coverage area.
Do you want to increase reach and recognition? Build your brand image and authority? Effectively approach the right target audience? Use Moving Billboards in your marketing mix. Download here our brochure for more information or contact us at 050 23 40 085.
In this blog, we will tell you more about successfully designing a moving billboard, so you can have a cool, unique, and eye-catching design that truly makes an impact. So: ‘Buckle up! It’s gonna be a bumpy ride, but we promise it’s gonna be okay!’
Make billboards part of your marketing mix
When you use out-of-home (OOH) advertising, bus shelters, digital billboards along the highway, or hanging signs at stores can be part of your marketing mix. This strengthens your online advertising, your TV commercial, and/or your radio spot.
Have you ever considered billboards and Moving Billboards? With this form of OOH advertising, you are permanently visible in the streetscape. While regular forms of billboarding often provide a temporary boost in your brand awareness and visibility, truck advertising reaches millions of people per year. Year after year.
You can decide whether to use this for three or five years. We can never guarantee that you will achieve your marketing objectives in the area of branding solely with your moving billboard(s). It’s about the power of repetition. It gives your visibility and brand awareness a tremendous boost and can also enhance your other channels. You stand out more because “hey, I’ve seen that before.”
Therefore, don’t make truck advertising a standalone tool, but integrate it into your marketing mix. This way, you can bring the truck back in your TV commercial, show it on social media with creative content that goes viral, or make it appear at an event or open days. You can even create a pop-up store at your location of choice. Unique and mega effective!
Consistency in your advertising message
By being consistent in your advertising message and expressions, you build brand recognition and create trust with potential customers. Consistency is key, as you have undoubtedly heard before. Your moving billboard can thus be fully immersed in your corporate identity and should seamlessly align with your other advertising expressions. Be critical, as this is not a temporary billboard whose message you will change next month. You want it to be a prominent sign for your brand, aimed at reach and awareness.
Create a simple yet recognizable design
Ensure your design is simple and effective, because less is more. Your graphic designer can design the logo, the slogan, and possibly a call to action in the form of your URL (like with The Brownie Box) on the side. Generally, the back is viewed the longest, so you can also adjust your design there. In this place, besides your logo and slogan, you have room to activate people using your URL, social media links, or a hashtag. You can also choose to mention more information about your services and/or products by showcasing your service or product categories. However, we only recommend this if your brand name does not directly clarify what you do.
Three types of truck advertising
At Trayler, we have three forms of truck advertising: box, refrigerated, and taut. For box and refrigerated transport, the trucks are stickered. The stickers cannot be reused. With tautliners, it works differently. Tautliners have trucks fitted with tarps. An important difference, because the tarps can be reused. If sustainability is one of the important pillars of your brand, choosing tautliners is the right choice. The tarps are produced sustainably and always remain yours. They can be recycled or processed into new products in the future. You can, for example, turn the tarps into unique bags, wallets, tent fabrics, or bike bags.
Determine your reach and coverage area
With truck advertising, you are guaranteed a lot of reach. However, as a marketer, you know where your target audience is located. For example, do you know that your target audience is mainly in the Randstad and do you want to increase your visibility frequency there? Or would you prefer to work on your visibility in provinces where there is still a lot of potential? Think about this before you start using truck advertising. Once you have determined your coverage area, we will get to work to connect with one or more transport companies that perfectly match your preferences. This can be done both in the Netherlands and in Belgium. Finally: the more moving billboards on the road, the greater the reach!
So, now you have enough tools to include truck advertising in your marketing mix. You know how to make truck advertising part of your marketing mix, how to create a consistent message in your moving billboard, what types of trailers exist, and how to determine your coverage area.
Do you want to increase reach and recognition? Build your brand image and authority? Effectively approach the right target audience? Use Moving Billboards in your marketing mix. Download here our brochure for more information or contact us at 050 23 40 085.
