What started as a passion for jewelry, grew under the leadership of Sharon Hilgers into one of the most beloved fashion and lifestyle brands in the Netherlands. MyJewellery celebrates life and connects people. With a strong online community and physical boutiques, they perfectly reach their target audience.
The Challenge: From fashion brand to logistics authority
My Jewellery is big, but how do you showcase that size to the casual passerby on the highway? The goal was to expand online visibility into the 'real' world. Additionally, there was a psychological aspect: brand trust. For consumers, a company that operates its own trucks radiates professionalism and reliability. The desire was to claim that status of established order without having to start a transport company itself.
The Solution: A golden move on wheels
In collaboration with Trayler, a fully branded My Jewellery truck now travels through the Netherlands. To the outside world, it seems as though My Jewellery is operating its own transport, which directly provides the desired authority. The truck is also cleverly utilized for campaigns. A highlight was the Advent Calendar campaign, where the truck was used to 'deliver' the popular calendars. This created unique content that combined the brand's logistical strength with the magic of gift-giving.
The Result: Visibility and Trust
With the deployment of one strategic truck, My Jewellery achieves great results:
Increase in Brand Trust: The truck acts as a moving business card that suggests My Jewellery manages its logistics in-house. This subconsciously builds trust with the consumer.
Physical Visibility: The brand is now literally unmissable on the road.
Unique Activation: The truck serves as the perfect backdrop for marketing actions, such as the advent calendar campaign, seamlessly merging online and offline.
