New: Borderless advertising all over Europe

Trayler gives you access to all of Europe to promote your brand. So, is your target audience in the Netherlands, Belgium, France, Germany, or elsewhere in Europe? ‘You name it’ and we’ll take care of it. And the great thing is that you always have insight into the reach of your foreign campaigns. How? With our new dashboard. But more on that later.

Big, bigger, biggest growth

A perfect example of borderless advertising through our Trailermade Advertising is XXL Nutrition. The largest in sports nutrition and supplements in the Netherlands and Belgium wants to expand into Germany. Therefore, XXL Nutrition has 5 trucks operating in Germany with various advertising messages. This clears the way for new sales conversations. Because it's easier to sell your brand when people have already seen it driving somewhere. So when it's already in their minds. And thanks to the new dashboard, you can now see exactly where and when your message is seen.

Jesper Verkoelen, manager of offline marketing at XXL Nutrition, says:

"Our trucks are continuously on the road. These moving billboards ensure that our brand is constantly visible to our target audience. It is a valuable addition to our international growth strategy. We notice in our sales conversations in Germany that more and more people are getting to know us there. And that helps with sales."

Participation in your truck campaign

Your dashboard also provides input and opportunities for adjustments. For example, through changing promotions on the back of the truck. By adding action codes or seasonal promotions (Black Friday, etc.), the effect of these can also be measured. This way, you always maximize the effect and reach of your marketing campaign. More and more of our customers are discovering the power of truck advertising as part of their overall marketing mix. Especially in combination with online and offline communication. Look here for interesting examples.

"Our trucks are continuously on the road. These moving billboards ensure that our brand is constantly visible to our target audience. It is a valuable addition to our international growth strategy. We notice in our sales conversations in Germany that more and more people are getting to know us there. And that helps with sales."

In short: Moving Billboards across Europe

Whether you want to increase local market share or get 'wheels' on the ground in new markets, truck advertising provides you with opportunities to bring your message to the right and desired places. You are not limited to the Netherlands, but with Trayler, you have all of Europe within your reach. And through your own dashboard, you can see exactly who your campaign reaches and also where and when. With Trayler, you combine the appeal of truck advertising with the precision of digital marketing data.