What is Trayler?

Trayler is a company that bridges the gap between advertisers and transport companies. The concept is simple: companies that want to advertise on trucks can do this with Trayler. Carriers make their trucks available for these advertisements, and in return, they receive compensation. A win-win situation for both parties: advertisers get mobile advertising, and carriers earn extra income.

First acquaintance

Our conversation partner Mario Heeren, managing director of FreightNed Benelux, shares his experience with Trayler. "A few years ago, I came into contact with Desley from Trayler. He was looking for transport companies willing to advertise for his clients. The idea immediately appealed to me. It also came at a time when we had trailers that needed new sails, so we thought: 'Why not? It might be a win-win situation.'"  A collaboration between FreightNed and Trayler followed. This led not only to new sails on the trailers but also to business opportunities. 

The benefits of truck advertising

Your dashboard also provides input and options for adjustments. For example, through changing campaigns on the back of the truck. By adding promo codes or seasonal campaigns (Black Friday, etc.), the effect of this can also be measured. This way, you always achieve the maximum effect and reach from your marketing campaign. More and more of our clients are discovering the power of truck advertising as part of their overall marketing mix. Especially in combination with online and offline communication. Look here for interesting examples.


“Our trucks are continuously on the road. These mobile billboards ensure that our brand is constantly visible to our target audience. It is a valuable addition to our international growth strategy. We notice in our sales conversations in Germany that more and more people are getting to know us there. And that helps with sales.”

What does this mean for your company?

It is understandable that carriers wonder how such collaborations affect their existing customer relationships. However, according to FreightNed Benelux, this is manageable. The carrier always maintains control over which advertisements are placed on the trailers.  "The choice is always ours. Sometimes we say no, for example if a client does not want us to advertise for a competitor. In that case, I prioritize our client." There are also no adjustments needed to the business operations. "Trayler does not ask us to use the trailers exclusively for certain routes or clients. It is really about the visibility of the trailers in our work area."

Unexpected benefits

Besides the obvious financial benefits, there are also unexpected perks. Advertising on trucks can create new business opportunities. "We notice that some customers or potential customers see the advertisements on our trailers and think: 'Oh, you are collaborating with them.' That can lead them to consider us as a transport company, even if they are not a direct client." 

Mario Heeren, director at FreightNed

"I have a good collaboration with Trayler. It has definitely helped our company move forward."

Advice for other carriers

For carriers considering working with Trayler, Mario has some practical tips. "Make sure the advertisements do not conflict with your existing clients. Use nice trailers that you know have sufficient lifespan left. And above all: check if it fits with your corporate identity and clients." The collaboration with Trayler has had a positive impact on FreightNed Benelux, both financially and operationally. "I have a good collaboration with Trayler, and it has absolutely helped our company move forward."

Opportunities for you as a carrier

Working with Trayler can be a smart way for carriers to generate extra income and increase the visibility of their company. By utilizing truck advertising, carriers can not only increase their margins but also create new business opportunities. Moreover, collaborating with Trayler provides a fresh appearance for the fleet, something that both drivers and customers appreciate. If you, as a carrier, are looking for ways to grow your business further, it is certainly worth considering collaborating with Trayler.