what is Trayler?

Trayler brings brands and hauliers together.

The idea is simple. Thousands of trailers drive across the country every day with blank sides. At the same time, brands are looking for visibility that no one can click away. We bring the two together on one Moving Billboard: a fully branded trailer that moves a brand across the road.

The haulier makes their space available and receives compensation for it. The brand gets reach that moves all day long. And not a single extra kilometre is driven.

Your kilometres. Their brand. A win for both.

first introduction

Our conversation partner Mario Heeren, General Director of FreightNed Benelux, shares his experience with Trayler. "A few years ago, I got in touch with Desley from Trayler. He was looking for transport companies willing to advertise for his clients. The idea appealed to me immediately. It also came at a time when we had trailers due for new curtains, so we thought: 'Why not? Maybe the blade cuts both ways.'"  A collaboration between FreightNed and Trayler followed. This not only led to new curtains on the trailers, but also to business opportunities. 

the benefits of truck advertising

Your dashboard also provides input and options for adjustments. For example, via changing promotions on the back of the truck. By adding promo codes or seasonal promotions (Black Friday, etc.), the effect of these also becomes measurable. This way, you always get maximum impact and reach from your marketing campaign. More and more of our clients are discovering the power of truck advertising as part of their overall marketing mix. Especially when combined with online and offline communications. Check here for interesting examples.


“Our trucks are constantly on the road. These moving billboards ensure our brand is consistently visible to our target audience. It is a valuable addition to our international growth strategy. In our sales talks in Germany, we've noticed that more and more people are getting to know us there. And that helps drive sales.”

what does this mean for your company?

It is understandable that hauliers wonder how this type of collaboration affects their existing customer relationships. According to FreightNed Benelux, however, this is very manageable. The haulier always retains control over which advertisements appear on the trailers.  "The choice is always ours. Sometimes we say no, for example, if a client finds it undesirable for us to advertise a competitor. In that case, I prioritise our client." No changes to operational management are required either. "Trayler does not ask us to deploy trailers exclusively for specific routes or clients. It really is about the visibility of the trailers within our operating area."

unexpected benefits

In addition to the obvious financial benefits, there are also unexpected perks. For example, advertising on trucks can create new business opportunities. "We notice that some clients or potential clients see the advertisements on our trailers and think: 'Oh, you work with them.' That can lead them to consider us as a transport company, even if they aren't an existing customer." 

Mario Heeren, director at FreightNed

"I have a good collaboration with Trayler. It has definitely helped our company move forward."

Advice for other hauliers

For hauliers considering working with Trayler, Mario has several practical tips. "Make sure the advertisements do not conflict with your existing clients. Use tidy trailers that you know still have sufficient service life left. And above all: check whether it fits your corporate identity and clients." The partnership with Trayler has had a positive impact on FreightNed Benelux, both financially and operationally. "I have a great working relationship with Trayler, and it has definitely propelled our business forward."

Opportunities for you as a haulier

Working with Trayler can be a smart way for hauliers to generate additional revenue and increase their company's visibility. By utilising truck advertising, hauliers can not only boost their margins, but also unlock new business opportunities. Moreover, partnering with Trayler provides the fleet with a fresh, modern look—something both drivers and clients appreciate. If you are a haulier looking for ways to further grow your business, it is certainly worth considering working with Trayler.