Desley
Why does truck advertising work so well?
Unlike a traditional billboard that is always in the same place, a trailer is constantly in motion. You travel across the entire country with your brand, so to speak, and reach locations where your competitors are not visible. A moving truck in a busy region such as the Randstad easily generates 20,000 to 50,000 contact moments per day. That means a single semi-trailer can reach about 500,000 people per month.
In addition, the impact is enormous. Research shows that the message on a truck is remembered by 72% of people, while for fixed signs this is only around 37%. Also nice to know: consumers hardly find it annoying. No less than 78% find this form of outdoor advertising useful. Moreover, it significantly strengthens your online presence; after seeing outdoor advertising, online search behavior for a brand often increases by up to 40%. People who see your mobile advertisement are therefore more likely to visit your website afterwards.
5 Rules of Thumb for a Successful Design
Because advertising in traffic has to be read quickly, the design is crucial. A design that is too busy is also distracting and can be dangerous. With these 5 tips, you will always be on the right track:
The 3-second rule: The passerby must understand your message and action (such as a web address) within three seconds.
Large and legible: Use large letters, striking colors, and a clear logo so that it can also be read from a great distance.
Keep it simple (Less is more): Avoid long texts or complicated images. A strong image and an ultra-short slogan work best.
Consistent brand identity: Ensure that the truck aligns seamlessly with your corporate identity (think of the instantly recognizable trucks of supermarkets or beer brands).
Smart route planning: Deploy your advertising on routes chosen driven by data, so that you reach your specific target audience at the right time.
Everything measurable with the right partner
If you decide to take this step, there are media bureaus such as Mediamax that can completely unburden you. With a network of more than 500 advertising trailers, they can deploy campaigns regionally or nationally. The great thing is that nowadays they work with GPS tracking and real-time dashboards. This allows you as an advertiser to track exactly and in real-time how many kilometers have been driven and how many views your 'own' truck has achieved. Even if you have your own transport company, it is possible to deploy your trailers for advertisers through such parties and thus get an extra piece of the pie.
