ChocoladeBezorgd is more than a webshop: they deliver pure joy. With handcrafted pralines and luxury chocolate gifts, they bring real ‘moments of happiness’ through the mailbox, personally, tastefully, and perfect for every occasion 🍫
The Challenge: From screen to street
For an online player, visibility on the street is the ultimate confirmation of growth. The challenge was to give the brand literally 'heavyweight' presence in the real world. The goal was twofold: to increase overall brand awareness AND to support specific product launches. XXL also looked across the border; visibility on the road needed to open doors to the German market, because what you see driving, you trust.
The Solution: A complete fleet and strong partnerships
The collaboration with Trayler has grown into a large-scale operation. The fleet now consists of no less than 10 trucks and 5 vans. They are hard to miss and serve as moving billboards for the wide assortment. In addition, XXL demonstrates the power of collaboration: for the popular XXL Fityogurt (in partnership with Zuivelhoeve), 2 special trucks are driving around. These are fully dedicated to this protein-rich yogurt, ensuring that the supermarket launch was directly supported with massive visibility on the road.
The Result: Massive growth
The results are undeniable. CEO René van der Zel receives positive feedback daily from people who have spotted the trucks.
Dominance: With a total of 17 vehicles (10 trucks, 5 vans, 2 Fityogurt trucks), XXL Nutrition is present everywhere.
Cross-media strength: The trucks enhance the online campaigns and ensure recognition on store shelves (such as with the Fityogurt).
International: Visibility on the road has contributed to successful expansion, including into Germany.
