Eastmen is an established name in international labor mediation. With multiple locations across Europe, they are the connecting link between skilled talent and leading companies. Their strength lies in finding the right match across borders.
The Challenge: A complete visibility strategy
To strengthen their position in the market, Eastmen employs a broad marketing strategy. They are already strongly present through online channels (social media, ads) and make use of traditional highway advertising (billboards). The desire was to complement this mix with a medium that is literally in motion and bridges the gap between fixed billboards and digital content.
The Collaboration: From brainstorming to data
The choice fell on Trayler, and that collaboration went smoothly from the start. Eastmen was not just sent out onto the road; a joint brainstorming session preceded it to arrive at a truck design that truly makes an impact. What Eastmen especially values is the transparency. They receive regular updates on the truck data, allowing them to know exactly where and how their brand is visible.
The Result: Synergy between online and offline
The deployment of the trucks proves to be the perfect complement to the existing resources.
Strong Marketing Mix: The trucks form the dynamic factor alongside the fixed highway masts and the online campaigns.
Content Creation: The reach does not stop on the road. The images of the moving trucks are cleverly used by Eastmen as content for social media. This way, offline visibility directly strengthens online engagement.
In short: Eastmen is now visible on screen, along the highway, and on the road itself.
