What do you choose: a blue envelope or brownies? In 2018, Natascha te Nijenhuis traded the fiscal world for her passion. Her brownies quickly found their way to star restaurants. From her home kitchen, she grew to a premises in Bemmel. During the pandemic, online sales exploded, but she wanted more...
The Challenge: Offline visibility after the online peak
The online business was solid, but The Brownie Box was looking for a way to establish the brand in the physical world as well. The goal was to continue gaining momentum after the corona period and to reach a broader audience, both commercial and private. Additionally, Natascha had a personal entrepreneurial dream: how cool would it be to have a 'own' truck on the road?
The Solution: A dream on wheelsTogether with Trayler, this dream became a reality. 2 trucks were sent out on the road that function as moving temptation. The idea that a truck full of brownies passes by instantly brings a smile to the faces of passersby.
The Result: 10 million times delicious cravings
The trucks are a striking presence that cover hundreds of kilometers daily.
Enormous reach: With 2 trailers and 200,000 kilometers per year, The Brownie Box generates over 10 million impressions.
Entrepreneurial pride: For Natascha, encountering her own truck on the way to work every day is the ultimate proof of growth.
Efficient branding: With a CPM (Cost Per Mille) of only €1.15, it is an extremely effective way to be massively visible.
"Nothing is as fun as encountering your own truck on the way to work every day. That makes you crave brownies."
— Natascha te Nijenhuis, Owner The Brownie Box
