A company with balls! Balzy understands the power of marketing, the brand has built a serious reputation (mainly through online marketing) and is even starting to scale internationally! But even this digital giant understands that physical marketing offers something digital channels cannot: authority.
The challenge: online ceiling
Online marketing is indispensable in a modern marketing mix, but that is not all. Online you can only reach a certain audience in a certain way. The more you pump into it, the higher the cost per acquisition becomes. You reach a ceiling. With the impressive growth that Balzy is experiencing, expanding the marketing mix is a logical step. To position itself as a serious player, physical marketing must be invested in.
The Solution: physical proof
We can proudly say that we are on the road with Balzy. With 1 fully branded truck on Dutch roads, the company now commands attention in places where they previously couldn't. The online-first company is undergoing a transformation from a hip e-commerce business to a serious player in the personal care sector. With Trayler, you gain a serious image without having to own a transport fleet yourself. Balzy knows the value of content and seized the opportunity to shoot some content on location with their brand-new truck. This is how they capitalize online on their offline presence, brilliant marketing!
The Result: online benefit from offline courage
The road is the best route to a better ROI:
Status & trust: The appearance of a branded trailer is the missing link for online businesses to convince the masses.
Content: Good offline marketing offers your brand the opportunity to also launch an online campaign around it. For instance, Balzy also stimulated user-generated content, gaining thousands of extra impressions they would have otherwise missed out on.
Balzy proves that trailer advertising is anything but outdated; it is the missing link to make your online brand be taken seriously.
