Sustainability in transport sounds great. But words don't convince anyone. OG Clean Fuels has been working hard towards cleaner mobility since 2008. Across Europe. With a clear vision. Increased visibility needs to deliver on that vision, not contradict it. That’s why OG Clean Fuels hit the road last year. With Trayler. There are now 8 trucks driving around. One of them in Germany.
the challenge:
a fitting campaign
For OG Clean Fuels, 'more visibility' was not enough. The campaign had to align with their story. Not just visible. But in a way that feels logical. Fitting with their sustainable positioning. In the markets where they operate. With the brand itself.
A channel must do more than just generate reach. Content. Visibility. Trust. Everything in one single move. Without requiring extra work internally.
the solution:
a campaign that moves with the story
Together, we built a campaign that fits exactly who OG Clean Fuels is. The slogan: "From A to B without CO2?" Not just trailers on the road. Also content. Also events. One story, everywhere.
8 trailers. Daily across the Netherlands and Germany. The message rides along. Control remained with OG Clean Fuels. Which trucks drive. Where they are visible. How the campaign moves along with content and marketing moments.
the result:
sustainable mobility, visible on the road
Moving Billboards are more than exposure. This collaboration proves it. For OG Clean Fuels, the Moving Billboard was not just a sticker, but proof. The sustainable story, literally on the road.
8 trailers. The Netherlands and Germany. A message you can't click away. Or scroll past.
Each trailer accounts for about 3.9 million views annually. Not as a temporary campaign, but as a constant presence within the logistics sector.
