The challenge: a campaign that aligns with the brand

For OG Clean Fuels, it was not simply about “more visibility”. The campaign had to fit the story they tell. So, not just being visible anywhere, but visible in a way that feels logical. A campaign that aligns with their sustainable positioning, the markets in which they are active, and the look of the brand itself. In addition, a marketing channel must do more than just generate reach. Content, visibility, and trust had to come together, without creating much extra work internally.

The solution: a campaign that moves with the story

Together, we set up a campaign that fully aligns with the proposition of OG Clean Fuels, featuring the slogan: “From A to B without CO2?”. Not just trailers on the road, but a campaign around which content and events could also be built.

With 8 trailers, the message of sustainable mobility now travels daily through the Netherlands and Germany. In doing so, OG Clean Fuels maintained control. Which trucks are driving, where they are visible, and how the campaign is deployed around content and marketing moments. We managed the implementation, so they did not have to be constantly busy with it.

The result: sustainable mobility visible on the road

The collaboration clearly shows that trailer advertising can be much more than just exposure. For OG Clean Fuels, it became a way to literally make their sustainable story visible in practice.

Each trailer generates about 3.9 million views annually. Not as a temporary campaign, but as a constant presence within the logistics sector.