The Bag Store is more than just an online shop. It is a trendsetter. In fashion, living, and travel. To them, a bag is not just a practical item. It is a fashion statement.
the challenge:
physically visible in the real world
Online, The Bag Store reaches its customers effortlessly. Trending news, giveaways. It works. But you don't become an established name from behind a screen. To achieve that, you also need to be visible outside. Thus, giving the brand greater weight in daily life. Showing that the whole of the Netherlands shops here.
the solution:
a logical link on wheels
Choosing Trayler was a direct hit. You transport bags. Moving Billboards transport too. The symbolism made sense immediately.
5 Moving Billboards hit the road. With one message: "The best bags from top brands can be shopped online at thebagstore.nl."
What's on the outside is on the inside. That association builds trust, kilometre after kilometre.
the result:
millions of impressions, greater trust
The numbers speak for themselves.
Reach: 5 Moving Billboards. 500,000 kilometres per year. 26 million impressions.
Top-of-mind: continuous visibility on the road, day in, day out.
Synergy: While the trucks generate trust and recognition, the social media channels convert this into traffic and sales. A perfect interplay between online and offline.
“We need to become a trusted brand in the daily lives of our customers. Billboarding and Truck Advertising fit fan-tas-tically well into this brand strategy.” - Stefan Veldman - Founder
